Search Engine Optimization can be defined as all efforts and actions that you do to make the website rank higher in natural search results, using search engines like Google, Bing, Yahoo etc.
This is a short definition of what SEO is really all about.
SEO consist of two main parts: On Page SEO and Off Page SEO.
On Page SEO - starts when we are building a site and considers coding, optimizing content itself, META TAGS, pictures (size and descriptions), speed of the website etc. Alternatively, we can improve On Page SEO also later, even years after the website was made and being online, but it’s recommended that you already use good On Page SEO and very first launch of your website.
Optimizing your website is not something you will do for months or years. On Page SEO is, in most cases, one time job and doesn’t require 24/7 attention. Once you make the best search engine optimization on your website, you’re done. It’s time to move on and start with another part of SEO that takes min 3-6 months and in some cases even a few years. It’s called:
Off Page SEO - which consist of the actions that don’t change your website or has anything to do with the coding or optimizing content on your domain.
This part of Search Engine Optimization mostly consist from link building but noways it becomes more and more complicated and requires professional and smart approach. Bunch of links don’t have big impact and won’t take you website to another level. In order to make the progress in SERP (Search Engine Results Page) you have to make perfect SEO plan and strategy. There are lots of companies that are only providing SEO consulting services including making SEO strategies for other SEO team. This SEO strategy can be planned for e.g. 6 months or even two years.
Off Page SEO evolves more and more and the strategies that gave strong results in the past, especially linking strategies, stopped to produce quality results. Why is that so?
The main goal of the Search Engines is to provide quality, secured, interested and useful information to their users and the only way to do so is to constantly change their algorithms to eliminate spammers and to help quality sites to emerge.
This is where SEO experts get in and take the results to another level.
Beside mentioned factors, there are lots of other things that can affect your website’s reeking. Some of them are known to us and some of them are mystery. There are some things that no expert can change, such as domain age. No matter how good you are in SEO, domain age is something you won’t be able to change. In the past domain age was considered as a strong SEO factor. Today, domain age is not so big SEO factor, but it has its own advantages comparing to a very new domain.